July 22, 2019By Andrew Keefer, CFAMarket

The Big Picture “Perception is more important than reality. If someone perceives something to be true, it is more important than if it is in fact true.” – Ivanka Trump The above quote is from Ivanka Trump’s book “The Trump Card”. I have always cringed when I hear that perception is more important than reality. … Read More

Da Bonds

July 2, 2019By Andrew Keefer, CFAInvestment Planning

The Big Picture “Da Bears, Da Bulls”  -SNL Super Fans  I grew up outside of Detroit and I was no fan of teams from Chicago! (Sorry Chicagoan’s) However if you have never seen Bill Swerski’s Super Fans skit idolizing Chicago professional sports teams on SNL it was quite humorous! Now to Da Bonds! For several years … Read More