Sine Waves

March 13, 2018By Andrew Keefer, CFAMarket

The Big Picture “Life is like a sine wave, you have to go through many ups and downs in order to move forward.” I would surmise there are many things to which we can apply that bit of wisdom. Ups and downs in the financial markets? Say it ain’t so! I promise I am not … Read More

Action and Reaction

February 20, 2018By Andrew Keefer, CFAInvestment Planning

The Big Picture “Look at market fluctuations as your friend not your enemy; profit from folly rather than participate in it.” – Warren Buffet The oracle does give some sage advice. As promised, I will tend to compose more posts during material market volatility, material changes in market and economic data, or generally unfavorable market … Read More

Event Volatility

February 9, 2018By Andrew Keefer, CFAMarket

The Big Picture “Fear tends to manifest itself much more quickly than greed. So volatile markets tend to be on the downside. In up markets, volatility tends to gradually decline.” – Philip Roth A client once asked me how I stay non-emotional during days like we just witnessed. I tell them I am human, I … Read More

Going Parabolic

January 24, 2018By Andrew Keefer, CFAMarket

The Big Picture “…But the last third of a great bull market is typically a blow-off, whereas the mania runs wild and prices go parabolic.” -Paul Tudor Jones Now let me begin by stating the above quote is not meant to cause a stir. Stay with me here. In financial markets, when we refer to … Read More

The Bit

January 3, 2018By Andrew Keefer, CFAMarket

The Big Picture “We have a shiny new penny here…” I always thought it was “chomping at the bit”, but apparently the original phrase was “champing at the bit.” The phrase refers to a horses’ tendency to chew and chomp, and I suppose champ, while impatient and eager to go! I will not be discussing … Read More

Certainly Absurd

November 14, 2017By Andrew Keefer, CFAMacro

The Big Picture “Doubt is not a pleasant condition, but certainty is an absurd one.” -Voltaire This isn’t my first time quoting Voltaire. This guy was well ahead of his time. According to some historians Voltaire was very influential over modern America. This is a business where certainty is just not achievable. I have been … Read More


October 16, 2017By Andrew Keefer, CFAInvestment Planning

The Big Picture “You can’t have your cake and eat it too!” -English Proverb Your can either have it, or eat it, but not both! I have said this from time to time and many give a look of perturbation. “What do you mean I can’t have my cake and eat it too? If I … Read More

Congrats Andrew!

October 3, 2017By Andrew Keefer, CFAMPC News

Andrew Keefer Earns Prestigious Chartered Financial Analyst® (CFA) Designation  We are very excited to announce that Andrew Keefer has earned the prestigious Chartered Financial Analyst® (CFA) designation. The CFA charter, the most respected and recognized investment credential in the world, represents a tradition of upholding the highest standards of education and integrity in the investment profession. … Read More


September 19, 2017By Andrew Keefer, CFAMacro

The Big Picture “Neither a short-term borrower nor a long-term lender be.” -Polonius Debt! When you hear the word do you just cringe? Most believe debt is outright bad. And in many cases that would be accurate. However, did you know that the debt market is nearly twice the size of the equity market? Noteworthy … Read More

Summer of the Shark

August 23, 2017By Andrew Keefer, CFAMacro

The Big Picture “Sensationalism sells; don’t let the facts get in the way of a good story.”  -Mark Twain The summer of the shark occurred in 2001 after a bull shark attack on Santa Rosa Island near Pensacola Florida. Immediately following the attack the coverage on sharks and shark attacks continued nearly around the clock … Read More