The Bit

January 3, 2018By Andrew Keefer, CFAMarket

The Big Picture “We have a shiny new penny here…” I always thought it was “chomping at the bit”, but apparently the original phrase was “champing at the bit.” The phrase refers to a horses’ tendency to chew and chomp, and I suppose champ, while impatient and eager to go! I will not be discussing … Read More

Certainly Absurd

November 14, 2017By Andrew Keefer, CFAMacro

The Big Picture “Doubt is not a pleasant condition, but certainty is an absurd one.” -Voltaire This isn’t my first time quoting Voltaire. This guy was well ahead of his time. According to some historians Voltaire was very influential over modern America. This is a business where certainty is just not achievable. I have been … Read More


October 16, 2017By Andrew Keefer, CFAInvestment Planning

The Big Picture “You can’t have your cake and eat it too!” -English Proverb Your can either have it, or eat it, but not both! I have said this from time to time and many give a look of perturbation. “What do you mean I can’t have my cake and eat it too? If I … Read More

Congrats Andrew!

October 3, 2017By Andrew Keefer, CFAMPC News

Andrew Keefer Earns Prestigious Chartered Financial Analyst® (CFA) Designation  We are very excited to announce that Andrew Keefer has earned the prestigious Chartered Financial Analyst® (CFA) designation. The CFA charter, the most respected and recognized investment credential in the world, represents a tradition of upholding the highest standards of education and integrity in the investment profession. … Read More


September 19, 2017By Andrew Keefer, CFAMacro

The Big Picture “Neither a short-term borrower nor a long-term lender be.” -Polonius Debt! When you hear the word do you just cringe? Most believe debt is outright bad. And in many cases that would be accurate. However, did you know that the debt market is nearly twice the size of the equity market? Noteworthy … Read More

Summer of the Shark

August 23, 2017By Andrew Keefer, CFAMacro

The Big Picture “Sensationalism sells; don’t let the facts get in the way of a good story.”  -Mark Twain The summer of the shark occurred in 2001 after a bull shark attack on Santa Rosa Island near Pensacola Florida. Immediately following the attack the coverage on sharks and shark attacks continued nearly around the clock … Read More

Objects in Motion

August 1, 2017By Andrew Keefer, CFAMarket

The Big Picture “An object in motion tends to stay in motion unless acted upon by an outside force.”  -Sir Isaac Newton, Laws of Motion Isaac Newton lived in the 17th and 18th century. He was one of the most influential scientists and mathematicians to have ever lived. If you haven’t heard of Newton, you … Read More


July 7, 2017By Andrew Keefer, CFAMacro

The Big Picture “Money, it’s a gas. Grab that cash with both hands and make a stash!” -Roger Waters The song “Money” was written in 1972 by the progressive rock bank Pink Floyd. Roger Waters said at the time “money interested me enormously.” Seems a fairly apparent truism. What is money exactly? Seems like a … Read More

The Great Debate

May 11, 2017By Andrew Keefer, CFAMacro

The Big Picture “May you live in interesting times.” “It is said that the most fascinating times in history are filled with tumult and upheaval, but those living through these changes were probably experiencing trepidation.” The events of the past 6 months may qualify and justify some trepidation for some. The changing of the U.S. … Read More

The Math

February 3, 2017By Andrew Keefer, CFAInvestment Planning

The Big Picture “Math doesn’t lie, people do.” The above is one of my favorites. It is not to say that people are generally liars. Only that a person may have a narrative they are pushing, an agenda, or some ulterior motive that may not be fully disclosed or transparent. Math on the other hand, … Read More